Haier showcases its brand leadership at CMESS2023|海尔亮相新加坡机电展

On March 22, China's Machinery & Electronics Show in Singapore (CMESS 2023) officially kicked off at the Sands Expo and Convention Centre in Singapore, with over 130 enterprises appearing at the exhibition. The event attracted nearly 6,000 visitors from ASEAN and RCEP regions to visit and meet.

At CMESS 2023, Casarte and Haier brand both exhibited leading deluxe suites and products. 

As attendees strolled into Haier's exhibition area, their eyes were immediately drawn to the 959 series washing machine. Equipped with a 525mm diameter drum—the widest under the current standard washing machine size—the washing machine is designed to comfortably meet the needs of Southeast Asian users who need to wash large items.

In the adjacent Casarte exhibition area, the Casarte Light year Series 500 refrigerator is equipped with state-of-the-art MSA Controlled Oxygen Freshness Technology, which delivers a cellular-level freshness effect that conveniently addresses the problem of ingredients losing their taste and nutritional value over time.

At the exhibition, Haier and Casarte also displayed immersive smart scenarios such as a smart living room, smart kitchen, and smart cloakroom, bringing visitors an immersive interactive experience and attracting visitors to stop and experience them.

After experiencing the smart cloakroom, a visitor remarked, "It looks like a small cloakroom, but I love how it offers more than just wash and dry functions. It also helps me match clothes based on my ideas. This makes life so much more convenient!"

Haier Smart Home's presence at CMESS 2023 highlights its successful expansion into the Southeast Asian market and serves as a critical milestone in its accelerated global strategy.

In 2022, the Southeast Asian home appliance market experienced significant pressure. Despite this, Haier Smart Home achieved 12% growth, which is two times faster than the industry average. This includes double-digit growth in Vietnam, Malaysia, Indonesia, and the Philippines.

Over the past 20 years, Haier Smart Home has adhered to the global brand building strategy and continued to lead the market. As a result of evolving consumer trends, the market is demanding higher quality, better intelligence, and more personalization from home appliances.

Through its participation in CMESS 2023, Haier Smart Home continues to showcase its leadership in the production of sophisticated products, further accelerating the globalization of smart scenarios that are fully designed to meet people's needs.

3月22日，2023年国际产业合作大会（新加坡）暨中国机电产品品牌展览会在新加坡滨海湾金沙会展中心正式拉开帷幕。130余家企业亮相展会，吸引了近6000名客商前来观展、洽谈。

在本次新加坡机电展上，海尔智家旗下高端品牌卡萨帝和海尔分别展出了引领性的高端套系和产品。

海尔展区中的959系列洗衣机搭载了直径为525mm的滚筒，是目前标准洗衣机尺寸下的最大筒径，可以有效满足东南亚用户大件物品洗涤的需求。

在旁边的卡萨帝展区，卡萨帝光年系列500冰箱搭载了MSA控氧保鲜科技，可以有效解决食材存储久了影响口感、营养的问题。

同时，两大品牌都展出了智慧客厅、智慧厨房、智慧衣帽间等多个智慧场景，为用户打造了一站式的智慧生活解决方案，吸引了参观者纷纷驻足体验。

一名参观者在体验智慧衣帽间场景后说道：“看似小小的衣帽间，不仅能洗衣服、烘干衣服，还能根据我的想法为我搭配衣服，真是太方便了！” 

海尔智家亮相本次新加坡机电展，是其深耕东南亚市场的一次成果展示，也是海尔智家全球化战略再提速的重要表现。过去的2022年，东南亚家电市场整体承压，海尔智家却实现了12%的逆势增长，其中在越南、马来西亚、印度尼西亚、菲律宾均实现两位数增长，倍速于行业。

出海20多年里，海尔智家坚持全球化创牌，持续引领市场。如今，随着高品质、智能化和个性化定制成为一种新的消费趋势，市场也对家电产品提出了更高要求。借助本次新加坡机电展，海尔智家彰显了其高端产品的持续引领，也将进一步加速智慧场景的全球化落地。