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客户跟进的取胜之道

来源: 环球慧思外贸资讯 时间:2023-12-20 分享:
随着全球贸易的发展和扩大,外贸领域的客户跟进是至关重要的一环。然而,跟进客户并不是一件容易的事情,尤其是遇到一些犹豫不决、拖延不定的客户时,哪怕客户已经明确表达对产品的兴趣,但对方仍无限拖延。这种情况下,如何才能有效地促进客户下单,是许多外贸人员面临的难题。

一阶跟进:询问状态



一阶跟进是关键的起步,询问客户状态并抛出开放性问题,这是引导客户分享的有效方式。通过询问客户是否遇到困难或者有其他需求,我们可以更深入地了解客户的实际情况,有助于解决潜在的客户疑虑,推动谈判的顺利开展。比如,我们可以询问对方:
Where we are at now for smart toilet introducing?
Is it possible that you confirm the sample by...
It seems that you are not considering to buy the samples for testing from us. Anything goes wrong, please ?

二阶跟进:塑造人设



当客户坚持拖延时,二阶跟进则需要转变策略,通过塑造自己坦率沟通的风格来塑造客户的认知。这种方法能让客户感受到我们真诚的态度,同时也提醒客户可以直接表达他们的不满,以便我们调整跟进及合作策略。我们可以这样询问对方:
We have always maintained an open and direct communication style because we view customer feedback as a valuable asset and want to better cater to your needs.
We believe that honest and straightforward communication is the basis for a solid partnership. If there is any dissatisfaction or room for improvement, please do not hesitate to let us know, we are happy to listen and regard your comments as valuable suggestions to improve our service level.

三阶跟进:激发对方自我意识



若客户仍然不愿明确表达原因,不温不火,冷漠推脱,三阶跟进时就需要激发客户的自我意识。我们可以询问客户,如果他身处决策者位置,是否会考虑选择我们的产品,并摸清对方是否存在任何顾虑。通过这样的策略,我们能够引导客户深入思考,帮助他理清思路,并找出真正的问题所在,以便再次跟进时能够对症下药。询问话术如下:
If you were a decision maker, how would you evaluate our product? Are there any aspects that concern you?
If you were in the decision maker's position, would you not choose us for some reason? We value your opinion, so any concerns you may have, we want to understand and address.

四阶跟进:明确卡点,鼓励行动



四阶跟进的侧重点在于明确问题所在并采取激励行动。了解客户面临的难点后,我们可以有针对性地解决问题,逐一击破客户的疑虑,可能是样品费、库存或者品质等,以此推动合作的开展。同时,我们也可以对客户施加“奖赏力”和“压迫力”,激发客户的自我意识,将客户拉到同一战线,共同说服客户公司的关键决策人。
总的来说,外贸领域的客户跟进不仅需要耐心和善于沟通,更需要我们善用不同的策略,因势利导,切实解决客户所面临的问题,进而实现共赢的局面。有效的跟进不仅有助于我们解决客户的需求,更有助于建立长久的合作关系,提升企业的竞争力和品牌形象。

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