外贸技巧 | 28封不同场景回复客户邮件经典模板

首先，先和大家说清楚，开发信不是万能，除了对方的邮箱真实有效>>有没有打开和查看你的邮件>>你的内容是否打动对方>>对方有了需求回复你……每一步都有细节，所以一般第一封开发信后就想一劳永逸是不现实的。

 一 | 一封21%回复率的开发信

这是一封为了推广B2B平台的开发信，据说获得57%的打开率，21%的回复率，还有收获7个新客户！

我这里将它分享给你！

Dear Jason,

Dear + 客户名称，不要用client, friend这种一看就是群发的词。

We have an idea that I can explain in 10 minutes which can get your company its next 100 best customers. 

站在客户的角度，用好奇心勾起客户想要和他倾谈的欲望。简而言之，就是诱饵。

This idea is used to help our client/Target market/competitors almost triple their monthly run rate. 

这句话继续抛出噱头，他这个点子之前带来的绝佳效果。

Let's schedule a quick 10 minute call so I can share the idea with you. When works best for you? 

直接争取电话沟通。

根据上面这个写法，可以延伸出很多首次发的开发信示例：

Hi, Dear xxx,

Are you interested in saving some money? Are you interesting in good quality with nice price? And are you interested in small order with fast delivery?（提问的方式投其所好）

So pls let you know we can offer all these for you, ABC Silicone is the TOP rtv liquid silicone factory in China more than 10 years. Below is our best seller, pls check it. Any interested, more information & FREE SAMPLE（免费样品投其所好）will be provided for your reference.

Hope to hear from you soon. Good Business Start Here!

Dear XX:

(Dear + 客户名称，不要用client, friend这种一看就是群发的词)

To thrill the market and develope the new products in the market, we are during our yearly biggest promotion. All of attached items enjouy discount up to 10% discount.

第一段: 说明促销目的和促销力度。有说服力的促销和折扣可以让促销活动事半功倍，反之，则会引起客户对促销活动和产品本身产生顾虑。

Our promotion will start from FEB. 10th. to FEB. 20th. Please catch up with this yearly biggest promotion to gain a big advantage in both price and market trends.

第二段：设定促销有效期，没有有效期的促销活动是没有灵魂的。给予客户以时间上的紧迫感才能让客户获得足够的采购动力。

Waiting for your active action.Best Regards.

最后一段为日常问候~

二 | 28封常见问题的FAQ及回复模板

外贸业务跟进过程中，会遇到种种突发情况或常态问题。

以下总结了28封常见问题的FAQ及回复内容，供外贸人参考研讨~

01  催促下单，库存不多

 Dear X,

Thank you for your inquiry.

Yes, we have this item in stock. How many do you want? Right now, we only have X lots of the X color left. Since they are very popular, the product has a high risk of selling out soon. Please place your order as soon as possible. Thank you!

Best regards,

(name)

02  回应买家砍价

 Dear x,

Thank you for your interests in my item.

I am sorry but we can’t offer you that low price you asked for. We feel that the price listed is reasonable and has been carefully calculated and leaves me limited profit already.

However, we’d like to offer you some discounts on bulk purchases. If your order is more than X pieces, we will give you a discount of xx% off.

Please let me know for any further questions. Thanks.

Sincerely,

(name)

03 断货 (out of stock)

    Dear X,

We are sorry to inform you that this item is out of stock at the moment. We will contact the factory to see when they will be available again. Also, we would like to recommend to you some other items which are of the same style. We hope you like them as well. You can click on the following link to check them out.

[url] http://www.aliexpress

Please let me know for any further questions. Thanks.

Best Regards,

(Your name)

04 因为周末导致回复不够及时，先表示歉意，因为错过了最佳时机回复时间所以可通过主动打折的方式赢取客户。

Dear X,

I am sorry for the delayed response due to the weekend. Yes, we have this item in stock. And to show our apology for our delayed response, we will offer you 10% off. Please place your order before Friday to enjoy this discount. Thank you!

Please let me know if you have any further questions. Thanks.

Best Regards,

(Your name)

05 关于支付选择，提醒折扣快结束了

    

 Hello X,

Thank you for the message. Please note that there are only 3 days left to get 10% off by making payments with Escrow (credit card, Visa, MasterCard, moneybookers or Western Union). Please make the payment as soon as possible. I will also send you an additional gift to show our appreciation.

Please let me know for any further questions. Thanks.

Best regards,

(Your name)

06 合并支付及修改价格的操作

 Dear X,

If you would like to place one order for many items, please first click "add to cart", then “buy now”, and check your address and order details carefully before clicking “submit”. After that, please inform me, and I will cut down the price to US$XX. You can refresh the page to continue your payment. Thank you.

If you have any further questions, please feel free to contact me.

Best Regards,

(Your name)

07 提醒买家尽快付款模板

 Dear X,

We appreciated your purchase from us. However, we noticed you that haven’t made the payment yet. This is a friendly reminder to you to complete the payment transaction as soon as possible. Instant payments are very important; the earlier you pay, the sooner you will get the item.

If you have any problems making the payment, or if you don’t want to go through with the order, please let us know. We can help you to resolve the payment problems or cancel the order.

Thanks again! Looking forward to hearing from you soon.

Best Regards,

(Your name)

Or Dear X,

We appreciate your order from us. You have chosen one of the bestselling products in our store. It’s very popular for its good quality and competitive price. Right now, we only have X lots of the X colors left. We would like to inform you that this product has a high risk of selling out soon .We noticed that you hadn’t finished the payment process for the order. We’d like to offer you a 10% discount on your order, if you purchase now, to ensure that the product doesn’t sell out. We will ship your order within 24 hours once your payment is confirmed. If you need any help or have any questions, please let us know.

Best Regards,

(your name)

PS: We are one of the biggest suppliers on Ali Express. With more than 3 years’ experience in world trade, we are able to provide the best prices, the highest quality and the superior service. We inspect our products before shipping them out and provide a 1 year warranty for all products. We promise to give you a full refund if the products are not as described .If you have any questions, please contact us; we are happy to help you.

08 订单超重导致无法使用小包免邮的回复

 Dear X,

Unfortunately, free shipping for this item is unavailable; I am sorry for the confusion. Free Shipping is only for packages weighing less than 2kg, which can be shipped via China Post Air Mail. However, the item you would like to purchase weighs more than 2kg. You can either choose another express carrier, such as UPS or DHL (which will include shipping fees, but which are also much faster). You can place the orders separately, making sure each order weighs less than 2kg, to take advantage of free shipping.

If you have any further questions, please feel free to contact me.

Best Regards,

(Your name)

09 海关税

 Dear X,

Thank you for your inquiry and I am happy to contact you.

I understand that you are worried about any possible extra cost for this item. Based on past experience, import taxes falls into two situations.

First, in most countries, it did not involve any extra expense on the buyer side for similar small or low-cost items.

Second, in some individual cases, buyers might need to pay some import taxes or customs charges even when their purchase is small. As to specific rates, please consult your local customs office.

I appreciate for your understanding!

Sincerely,

(Your name)

10 因为物流风险，卖家无法向买家国家发货时给出的回复

 Dear X,

Thank you for your inquiry.

I am sorry to inform you that our store is not able to provide shipping service to your country. However, if you plan to ship your orders to other countries, please let me know; hopefully we can accommodate future orders.

I appreciate for your understanding!

Sincerely,

(Your name)

11 已发货并告知买家

Dear X,

Thank you for shopping with us.

We have shipped out your order (order ID: xxx) on Feb. 10th by EMS. The tracking number is xxx. It will take 5-10 workdays to reach your destination, but please check the tracking information for updated information. Thank you for your patience!

If you have any further questions, please feel free to contact me.

Best Regards,

(Your name)

12 物流遇到问题

 Dear X,

Thank you for your inquiry; I am happy to contact you.

We would like to confirm that we sent the package on 16 Jan, 2014. However, we were informed package did not arrive due to shipping problems with the delivery company. We have re-sent your order by EMS; the new tracking number is: XXX. It usually takes 7 days to arrive to your destination. We are very sorry for the inconvenience. Thank you for your patience.

If you have any further questions, please feel free to contact me.

Best Regards,

(Your name)

13 如果买家希望提供样品，而贵公司不支持样品时，可以这样回复

 Dear X,

Thank you for your inquiry; I am happy to contact you.

Regarding your request, I am very sorry to inform you that we are not able to offer free samples. To check out our products we recommend ordering just one unit of the product (the price may be a little bit higher than ordering by lot). Otherwise, you can order the full quantity. We can assure the quality because every piece of our product is carefully examined by our working staff. We believe trustworthiness is the key to a successful business.

If you have any further questions, please feel free to contact me.

Best Regards,

(Your name)

14 未付款订单

 Dear $buyer,

We have got your order of XXXXXX。But it seems that the order is still unpaid. If theres anything I can help with the price, size, etc., please feel free to contact me. After the payment is confirmed, I will process the order and ship it out as soon as possible. Thanks！

Best Regards

$my name

译文：我们已收到你的订单，但订单似乎未付款。如果在价格和尺寸上有什么能帮助的，请随时与我联系。当付款完成，我将立即备货并发货。谢谢！

提示：请根据您产品自身特点对描述内容进行修改。

15 已付款订单

 Dear $buyer,

Your payment for item XXXXXXXXXXXXXX has been confirmed. We will ship your order out within XXX business days as promised. After doing so, we will send you an e-mail notifying you of the tracking number. If you have any other questions, please feel free to let me know. Thanks!

Best Regards

$my name

译文：您的订单编号为XXXXXXXXXXXXXX的款项已收到，我们将在承诺的XXX天内发货，发货后，我们将通知你货运单号。如果您有任何问题请随时联系我。谢谢！

提示：请填上您的订单号和发货天数。

16 发货后

 Dear $buyer,

The item XXXXXXXXXXXXXX you ordered has already been?shipped out and the tracking number is XXXXXXXXXXXXXX. The shipping status is as follows: XXXXXXXXXXXXXX. You will get it soon. Thanks for your support!

Best Regards

$my name

译文：订单号为XXXXXXXXXXXXXX的货物已经发货，发货单号是XXXXXXXXXXXXXX，运输方式是XXXXXXXXXXXXXX，订单状态是XXXXXXXXXXXXXX。您将会很快收到货物，感谢您的支持和理解。

提示：请填写订单号、发货单号、运输方式和发货日期。

17 客户投诉产品质量有问题

 Dear $buyer,

I am very sorry to hear about that. Since I did carefully check the order and the package to make sure everything was in good condition? before shipping it out, I suppose that the damage might have happened during the transportation. But I’m still very sorry for the inconvenience this has brought you. I guarantee that I will give you more discounts to make this up next time you buy from us. Thanks for your understanding.

Best Regards

$my name

译文：很抱歉听到发给您的货物有残损，我在发货时再三确定了包装没有问题才给您发货的。残损可能发生在运输过程中，但我仍旧因为带给您的不便深表歉意。当您下次从我这购买时，我将会给您更多的折扣。感谢您的谅解。

提示：请根据投诉的实际情况进行更改。

18 订单完成

 Dear $buyer,

I am very happy that you have received the order. Thanks for your support. I hope that you are satisfied with the items and look forward to doing more business with you in future.

Thanks！

$my name

译文：我很高兴地看到您已收到货，感谢您的支持。希望您满意，并期待着在将来与您做更多的生意。

19 提醒买家给自己留评价

 Dear $buyer,

Thanks for your continuous support to our store, and we are striving to improve ourselves in terms of service, quality, sourcing, etc. It would be highly appreciated if you could leave us a positive feedback, which will be a great encouragement for us. If there's anything I can help with, don't hesitate to tell me.

Best Regards

$my name

译文：感谢您继续支持我们，我们正在改善我们的服务，质量，采购等。如果您可以给我们一个积极的反馈，我们会非常感激，因为这对我们来说是一个很大的鼓励。如果有什么我可以帮助，不要犹豫请告诉我。

20 货物断货

 Dear $buyer,

We are very sorry that item you ordered is out of stock at the moment. I will contact the factory to see when it will be available again. I would like to recommend some other items of similar styles. Hope you like them too. You can click on the following link to check them out XXXXXXXXXXXXXXXXXXXXXXXXXXXX?? ?.If there’s anything I can help with, please feel free to contact us. Thanks！

Best Regards

$my name

译文：真是对不起，您订购的产品目前缺货，我会与工厂联系什么时候能补上，并将随时告知你。以下链接提供的产品也很不错XXXXXXXXXXXXXXXXXXXXXXXXXXXX ，您可以看看。有什么我可以帮忙的，请随时与我们联系。谢谢！

提示：请在横线处添加同类产品的链接。

21 折扣

Dear $buyer,

Thanks for your message. Well, if you buy both of the XXXX items, we can offer you a XXX % discount. Once we confirm your payment, we will ship out the items for you in time.

Please feel free to contact us if you have any further questions.

Thanks & Best regards!

$my name

译文：感谢您给我信息。目前我们正在进行促销，如果你购买了XXXX 个产品，我们可以为您提供XXX %的折扣。一旦我们确认您的付款，我们将及时发货。如果您有任何进一步的问题，请随时与我们联系。谢谢！

提示：请添写希望买家购买的件数和您所能提供的折扣。

22 买家议价

 Dear $buyer,

Thank you for taking interests in our item. I’m afraid we can’t offer you that low price you bargained as the price we offer has been carefully calculated and our profit margin is already very limited. However, we can offer you a XXX % discount if you purchase more than XXXX pieces in one order. If you have any further questions, please let me know. Thanks!

$my name

译文：感谢您对我们产品的兴趣，但很抱歉我们不能给您更低的议价。事实上，我们的上市价格是经过精心计算的且合理的，它已经让我的利润有限。但如果您一个订单购买超过XXXX件，我们将给你XXX %的折扣。有任何问题请联系我。谢谢！

提示：请添加希望买家购买的件数和您所能提供的折扣。

23 大量订单询价

 Dear $buyer,

Thanks for your inquiry. We cherish this chance to do business with you very much. The order of a single sample product costs $ XXXX USD with shipping fees included. If you order XXX pieces in one order, we can offer you the bulk price of XXXXUSD/piece with free shipping. I look forward to your reply.

Regards！

$my name

译文：感谢您的询问，我们很诚挚的希望跟您做生意。一个样品的运费需要XXXX美元，如果您一个订单订XXX件产品，我们可以为您提供批量价格XXXX美元/件。期待着您的答复。谢谢。

提示：请填写你产品的价格，购买件数和优惠价格。

24 买家要求免运费

 Dear $buyer,

Sorry, free shipping is not available for orders sent to XXXXXXXXXXXXXX. But we can give you a XXX% discount of the shipping cost.

$my name

译文：很抱歉，到XXXXXXXXXXXXXX不能免运费的，但是我们可以在运费上给你XXX %的折扣。

提示：请填写地区和运费折扣。

25 未付款订单改完价格再次催款

 Dear $buyer,

We’ve reset the price for you. We have given you a XXX % discount on the original shipping price. Since the price we offer is lower than the market price and as you know the shipping cost is really high, our profit margin for this product is very limited. Hope you are happy with it and you are welcome to contact me if there’s anything else I can help with.

Best regards!

$my name

译文：我们已经为您重置价格并给您原运价XXX％的折扣。如你所知，运输成本非常高，而我们提供的价格比市场价格低，我们从这个产品中赚取不了多少利润。希望您满意，并随时与我联系。

提示：请填写运费折扣。

26 发货几天后买家没收到货

    Dear $buyer,

We sent the package out on XXXXXXXXXXXXXX, and we have contacted the shipping company and addressed the problem. We have got back the original package and resent it by UPS. The new tracking number is XXXXXXXXXXXXXX.

I apologize for the inconveniences and hopefully you can receive the items soon. If you have any problems, don’t hesitate to tell me.

$my name

译文：我们已经在XXX月XXX号发送包裹，根据您的反馈，我们已经联系货运公司并确认问题。我们将找回原来的包裹并重新寄送,新的货运单号是XXXXXXXXXXXXXX,使用的是UPS。我对此感到十分抱歉，希望您能尽快收到。有任何疑问，请告诉我。

提示：请填写发货日期和货运单号。

27 向买家推荐新品

 Dear $buyer,

As Christmas/New year/…… is coming, we found XXXXXXXXXXXXXX has a large potential market. Many customers are buying them for resale on eBay or in their retail stores because of its high profit margin. We have a large stock of XXXXXXXXXXXXXX. Please click the following link to check them out XXXXXXXXXXXXXXXXXXXXXXXXXXXX. If you order more than 10 pieces in one order, you can enjoy a wholesale price of XXX. Thanks.

Regards

$my name

译文：随着圣诞节/新年/……的来临，我们发现XXXXXXXXXXXXXX产品拥有一个大型潜在市场。我们有大量的畅销的XXXXXXXXXXXXXX产品。请单击下面链接XXXXXXXXXXXXXXXXXXXXXXXXXXXX查看它们。如果你一个订单购买XXX件我们可以给批发价格。感谢您的惠顾。

提示：请填写产品名称、产品链接地址和购买件数。

28 收到好评后

Dear $buyer,

Thank you for your positive comment. Your encouragement will keep us moving forward.

We sincerely hope that we’ll have more chances to serve you

$my name

译文：感谢您的积极评价。您的鼓励是我们前进的动力，我们真诚地希望能有更多的机会为您服务。

买家询问是否有直销航运

Dear $buyer,

We offer drop shipping service. You can simply specify the shipping address and we will deliver the order to your designated address

$my name

译文：我们支持直销，您只需写明发货地址就可以。