外贸技巧 | 10年外贸人，分享好用的邮件模板！
开发篇
开发篇1，针对新客户开发：
个人看法：
1、简短，客户一目了然，不会耽误客户时间阅读。
2、主题New Supplier吸引。
3、价格吸引，不管是真的还是假的，客户可能会联系。
4、免费样品和目录吸引。一般客户对免费样品和目录会感兴趣的，发给对的人，基本上会回复。
主题Re: New Supplier Offer for XXX From XXXXX/ Name+Date
Dear XXX
We manufacture XXX products. I believe our price will be cheaper at least 10% than your current supplier for the same quality products.
Free samples and E-catalog will be provided if needed.
Email me or just call me directly to talk more. Thank you!
Best Regards
XXXXXX
开发篇2，针对联系过的老客户开发：
个人看法：
1、简短，可能感兴趣的产品加粗显示，不会耽误客户时间阅读。
2、主题New Offer吸引。
3、免费样品吸引 。
4、新价格吸引。
Subject：Re: New Offer for XXX From XXXXX/ Name+Date
Dear XXX,
Long time no your news. How are you doing these days? Hope everything goes quite well with you.
Is there any inquiry about cloths, Gloves, Wrist/heel straps, Mat, Sticky mat, Chair, Tapes and some other Products ? We would like to send you free samples for most of our products. Kindly please contact us if you are interested in them.
By the way, The price for some of products you inquiried was updated. Please email me back if you need to know the new price.
Thanks in advance and have a nice day !
Best RegardsXXXXXX
报价篇
1、标题，多次提到公司名和自己的名字，让客户记住你，这一点在后期邮件跟进中会起到非常大作用
2、 第一段再次提到公司名和自己的名字，并且Manufacture 后面即使不是你们生产的，也可以这样写，因为客户希望你是manufacturer.
3、正文报价简洁，明了，价格可以加粗，很多外面人，包括一些老外贸业务员经常在报价中忘记报运费条款和付款条款，如果这个没有写，客户会再次邮件问你，这样就加长了谈判时间。
4、最后有一个勾引，就是样品勾引，记住，每一份封邮件给客户，一定要有一个问句或者选择句，这样可以牵着客户的鼻子走。而不是让客户牵着你的鼻子走。
Subject: Offer+Product Name from +Company Name/ Your Name+Date
Dear XXX
Thanks very much for your inquiry and interesting in our products. This's XXX,sales manager from XXXXX, manufacturer of XXX and some other products in China. Here in following is our best offer based on EX-W Terms.
1) Item: Cleanroom Mat
此处插入产品图片
2) Size: Width 1.0m*Length 10m*T2mm
3) Unit Price: USD86.3/Roll based on EX-W
4) Lead time: 2-3 weeks5) Payment Terms: T/T in advance
6) Packing: Standard Export Packing （或者写具体的产品包装）
By the way XXX（客户名字）, Do you need samples to test ? Our samples are available for free of charge for your evaluation. Your positive early reply will be highly appreciated and thanks in advance.
Best Regards
XXXXXX From XXX
报价篇2， 快速报价(针对新客户)：
个人看法：
1、标题，提到公司名和自己的名字，让客户记住你，这一点在后期邮件跟进中会起到非常大作用
2、第一段再次提到自己的名字和公司名字，让客户记住你 。
3、正文报价简洁，条款齐全。
4、第三段中呼唤客户的名字，让客户感觉到亲切，提到样品，直接从报价提到样品。
Subject：Re: Offer gloves From XXXXX Manufacturer/NAME+DATE
Dear XXX
Thanks very much for your inquiry and interesting in our products. This's xxx from XXXXX.We are a leading manufacturer of xxx in china.
With quantity of 10,000pcs of .Our best price is USD0.69/pairs,EX-W Terms,Lead time of 1-2 weeks.
By the way,XXX,Our samples are available for free of charge for your evaluation if you like.Awaiting for your feedback and thanks in advance.
Best Regards
XXXX
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